Comment: With business practice converging worldwide, an understanding of emotions hase become irrelevant
An understanding of emotions is never irrelevant. Once you have to deal with other persons it is always helpful not only to understand that person by the words the person is saying but rather to read his body language and his emotions. The body language often speaks louder than the words and express emotions. If you can read this signs it is often much more easier to reach your objectives even in business.
The globalization is making the world increasingly interconnected. Nowadays it is vital to do business with other countries with the consequence that you have to deal with other cultures. If you want to be successful in countries like China or Japan, western companies have to conform to rules of those countries. Due to that fact it is vital to understand the way of other cultures expressing emotions.
Nowadays companies have subsidiaries in other countries and people have to deal with peoples from other countries within a company. Strategies are more successful, if they fit with the corporate culture. Corporate culture embraces all kind of values and norms of the people within a company. Values are also built of emotions. Western individuals have to understand whether it is pleasant to show emotions or whether it would inviolate another person.
If a company wants to do business in other countries, reach objectives and wants to be successful understanding of emotions is more important than ever.